Online presence is mandatory for your branding endeavor. If you are nowhere over the internet, your brand will breathe its last very soon. It’s an obvious reality. The world is getting tech-savvy like a crazy. So, you have to blend your business in this scenario. How? A remarkable website existence is a must-have to survive in the corporate world’s rivalry.
For an already standing website you need to work out on the factors essential for exponential traffic growth. For instance, engaging yourself with any marketing firm and getting the site indexed on search engines coupled with optimization services. The SMEs and startups, specifically, needs this support system because the most of them don’t even have a clue about Google Analytics (GA) and how it deals with a wide array of website data from page visits to new users, bounce rate and pages reach, etc. Only professional SEO experts can grasp the element of GA pitfalls and how it can impede their website optimization process – a core ingredient of digital marketing.
Indexing your website on search engines (primarily Google) and optimizing it for SERPs won’t suffice the need. Moreover, GA mistakes often made by web developers during the site’s maintenance or upgrading opt out the tracking data that screws up the SEO rankings. You have to put extra efforts for flawless navigation of Google Analytics to desired outcomes.
An error-free web analytics is a cornerstone of thriving search engine optimization.
Here are a few ways to improve your GA’s pitch that will eventually bring you better website performance, customer insights, conversion rates and business acumens.
Select Right Time Zone:
The world has become smarter than ever before. Businesses are operating in close proximities, online, despite locating poles apart. In this situation, an incorrect time zone in your site can hamper your business insights. For instance, an Australian ecommerce business is getting its website analysis done by SEO Agency Austin and its time is not set according to the Google Analytics (of Australia), then you will get erroneous results pertaining to payment transactions and users’ active hours while purchasing online, etc. These inaccuracies would destroy your business’s wellbeing.
Always go for site analysis with correct time zone based on your location.
Setup Currency Accurately
Google analytics facilitates the businesses with currency setting on their website. Considering the same example as that of time zone setting, all the transactions will appear in US dollar instead of Australian dollar if the currency-setting is not adjusted right. This will again trouble you by not giving you the accurate business insights. You cannot even figure out your actual revenues in your own currency. So, setup currency accurately for truthful GA results.
There are a lot of internal teams working on a single site from developers to marketers and clients to name a few. This is referred to as internal traffic that interferes with the actual web traffic that SEO experts bring through their consistent efforts. Hence, it’s necessary to set up filters to exclude the internal traffic statistics from the actual GA data a website received.
Don’t Add GA Code on Staging Server:
Adding the GA code for live site on its staging server, impacts the actual data. For the reason that it will start counting the visits developers were making while the site is under development. Hence, for accurate GA reporting data, developers should bear in mind that live site GA code will only be added to the production server where it will be hosted and accessed by the potential users.
Combine Event and GA Code Seamlessly:
Keep your GA dashboard well-organized by aligning the GA scripts to specific event tracking codes. This is to discrete the event tracking codes such as ‘mouse hovering’ and ‘mouse clicking’ events that helps recording the users’ interaction on the web pages. GA use specific codes to track such events when combined with the GA scripts, including analytics.js, ga.js and the most recent gtag.js.
For accurate event triggering, the GA scripts should be combined with a specified event tracking code. Developers need to be careful while combining the event tracking codes with GA codes and scripts.
Exclude Payment Gateway & Self Referrals:
Redirecting the users from payment gateways and if they get disconnected from site sessions, Google Analytics place both in ‘new visits’ statistics. This coming back to the site for any reason, will be considered as a visitor’s referral, but this is not the case. Hence, it is important to enlist your website to the exclusion list of referral visits pertaining to your GA property. Likewise, exclude the URLs of payment gateway so that you will get actual GA data.
GA Linked with Google Search Console
It is important to link the Google search Console with your GA property so that you can have a fair idea about the ‘search query’ leading the user to visit your site. This will help you in tracking the visitors approaching your site with GA and which pages they land most often. It is a simple setting available under GA property setting of your website.
Link GA with Google Play Store:
For better customers insight for mobile apps, it is important to link your Google Play store account with Google Analytics. This is mainly because of the fact that GA functions differently on different platforms.
Connect GA Code with Allied Products
Google Adsense, Ad Exchange and Google Adwords are the allied products that should be linked to your site’s GA code. This will provide you a more refined website analysis.
Add GA Codes, Watchfully:
Add GA tracking codes to all web pages and always ensure their accurate placement. For example, GA code must be placed within the web page’s head section. Placing it anywhere else would be anything, but useful for accurate web analysis Add exclusive GA code for your mobile ecommerce website not linked to your site’s desktop version. Avoid adding multiple GA codes as it will give inaccurate tracking results.
Last, but not the least is adding an enhanced ecommerce plug-in to your site for improved Google Analytics reports. This is mandatory for ecommerce businesses.
Kate Johnsons is professional content marketer at well-recognized software development company. She has been working in content writing industry for last 5 years. Her motive is to share her creative and innovative thoughts with her users through reliable platforms.